VERA PELLE
true skin.
Il Cerchio & Presentazione
The loyalty inner circle, and the way we thank you for sharing it.
Two programs, one page. Il Cerchio rewards the rhythm of returning. Presentazione rewards sending a friend. Here is how both work.
Il Cerchio · The Loyalty Circle
An inner circle of care for the clients who return.
Il Cerchio is the Vera Pelle loyalty program — a circle that compounds with every visit. Punti accrue automatically at checkout whenever your phone number is on the receipt. Nothing to sign up for, nothing to remember.
Your tier reflects the Punti you've earned through spending over the last twelve months — a rolling window, not a lifetime total — so the circle always reflects how you treat your skin now.
The Four Tiers
Ospite → Cliente → Confidente → Maison.
Each tier compounds the one before it, and your earning multiplier rises as you move through the circle. Here is what each tier opens.
Ospite
Guest
1× Punti
Where everyone begins — automatic Punti on every visit and a 20-Punto welcome head start.
Cliente
Client
1.25× Punti
Punti accrue faster, plus early access to seasonal openings and a complimentary Luminate eye gel each visit.
Confidente
Trusted
1.5× Punti
Priority Saturday booking, curated product samples, and an annual complimentary jaw release.
Maison
House
2× Punti
First access to Zhanna's calendar, an annual complimentary Zhanna Method, and pre-launch access to new services.
How you earn
One Punto for every $10 spent — earned automatically.
As long as your phone number is on the receipt, Punti accrue at checkout — on every session and every retail purchase. Your tier multiplier compounds the rate: a Cliente earns 1.25× the Punti of an Ospite, and the circle keeps rising from there.
Referring a friend through Presentazione also earns Punti — spendable Punti you can put toward any reward below.
The Four Rewards
What your Punti unlock.
Four redemption levels. Stack them, save them, or redeem as you go — Punti carry forward between visits, with no obligation to spend them on a schedule.
25 Punti
Aperitivo
$25 off any service at checkout.
60 Punti
Rituale
A complimentary 15-minute jaw release add-on at your next session.
150 Punti
Trattamento
A complimentary European Facial · 60 min · $250 value.
300 Punti
Maestria
A complimentary Zhanna Method · 90 min · $480 value.
Presentazione · The Referral Program
We don't discount. We thank.
There is no higher compliment than sending someone you care about to your own esthetician. Presentazione is for the clients who send the people they care about: 25 Punti for every friend who completes and pays for their first full-price session.
Those 25 Punti are spendable rewards — they go straight to your Il Cerchio balance. They are never counted toward your tier, so referring is always a thank-you, never a shortcut.
How to refer
Three steps.
01
Share your link — or your email
Send your personal referral link (it carries a ?ref= code), or have your friend name you on the consultation form by your email or phone. Square matches the referrer by email or phone, never by name.
02
They book + pay for their first session
Your friend completes their first full-price treatment and pays. Form submissions and cancelled bookings don't count — completed, paid sessions do.
03
25 Punti land on your record
Once the appointment is completed and paid, 25 spendable Punti post to your Il Cerchio balance — automatically.
Credit posts once your friend's first appointment is completed and paid — never at form submission, and never for a booking that's later cancelled or refunded.
Il Benvenuto
Your friend arrives to a welcome, not a coupon.
On their first full-price service, every friend you send receives il Benvenuto:
- 01A complimentary signature enhancement on their first full-price service — their choice of LED light therapy or Luminate eye gel.
- 02A complimentary skin consultation with Zhanna.
- 03A 20-Punto enrollment head start in Il Cerchio.
Milestones
The thank-yous grow with the count.
Each referral
25 Punti added to your Il Cerchio balance — spendable on rewards, never counted toward tier.
5 referrals
A free European Facial — a $250 Vera Pelle gift card, auto-issued.
10 referrals
A free Zhanna Method — a $480 Vera Pelle gift card, auto-issued. Some introductions deserve the full treatment.
Begin the circle
Book your next treatment — or send a friend.
Every visit moves you through Il Cerchio. Every friend you send earns you Punti to spend. Both are simply the way Vera Pelle thanks the clients who stay close.